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JDate only posted once, and Bumble posted the most frequently, with 50 posts.Video on Instagram continues to be outpaced by photo.We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.For total engagement, Zoosk was the clear winner by a long shot.Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.For other brands, other top links posts also tended to share relationship advice.

Grindr’s top posts also were related to politics and LGBT rights.

Coffee Meets Bagel’s top post was also around positivity.

As we said before, more brands are incorporating politics and social issues into their content strategy.

Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.

We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.