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By using animated characters, an advertisement may have a certain appeal that is difficult to achieve with actors or mere product displays.

Animation also protects the advertisement from changes in fashion that would date it.

In many countries, including the United States, television campaign advertisements are considered while some countries, such as Norway, completely ban political advertisements.

The first official, paid television advertisement was broadcast in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.

Other long-running advertising campaigns catch people by surprise, even tricking the viewer, such as the Energizer Bunny advertisement series.

It started in the late 1980s as a simple comparison advertisement, where a room full of battery-operated bunnies was seen pounding their drums, all slowing down except one, with the Energizer battery.

Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.

To accomplish the first step means different things in different parts of the world depending on the regulation in place.

Video production companies that do not regularly place TV advertisements on the air often have their productions rejected by networks for technical or content issues, due to their inexperience with creating broadcast-ready content.The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall Mc Luhan.The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart").The second is the process of TV Advertising Delivery and usually incorporates the involvement of a Post-production House, a Media agency, Advertising Distribution Specialists and the end-goal, the broadcasters.It is important to choose a television production company and advertising agency with pertinent expertise in these two areas, and it is preferable to choose an agency that both produces advertisements and places air time, because expertise in broadcast quality production and broadcast standards is vital to gaining the advertisement's acceptance by the networks.The clearance provides guarantee to the broadcasters that the content of the advertisement meets legal guidelines.